CELEBRATION OF LOVE - Campaign

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CELEBRATION OF LOVE

Campaign Activation for the Celebration of Valentine on 14th February.

BACKGROUND

The "CELEBRATION OF LOVE" is a unique and meaningful way to honor Valentine's Day. Inspired by the song "I Love You So" by The Walters, the campaign celebrates bittersweet love stories that don't always have a happy ending. At the heart of the campaign is a man named Alex who celebrates his memories of a special person in his life. He realizes that not all love stories have a fairy tale ending, and that it's important to celebrate the memories even when they're bittersweet.

The "CELEBRATION OF LOVE" campaign may not have been a typical Valentine's Day celebration, but it was one that brought people together in a unique and meaningful way. It honored the ups and downs of love, reminding everyone that even when things don't work out, the memories are worth celebrating.

MAKING PIECE BY PIECE

We've always imagined art as a medium to express ideas, collaborate, and tell stories. As time passed, we worked on generating ideas, creating content, and designing visuals for marketing purposes, but it can become boring at times. So we thought of CELEBRATION OF LOVE as a way to experiment and learn, to experience the thrill of making something new again that we had once missed so much.

PERSONAL STORY

As the person who developed the story, CELEBRATION OF LOVE was really inspired by the moment when I felt that Valentine's Day celebrations were becoming more and more boring. I wanted to capture the joy of the love, which sometimes doesn't have a happy ending, and the fact that not everyone wants to celebrate it anymore. I imagined a new way to celebrate, through a story that begins but doesn't end, with bittersweet romantic tales. And so, we came up with CELEBRATION OF LOVE.

VISUAL REFERENCE

500 DAYS OF SUMMER
REALITY CLUB - YOU LET HER GO AGAIN (MUSIC VIDEO)

MAKING THE MOOD

Everyone's loves with 500 Days of Summer, like the story goes, it's feels a bittersweet Romantic Tales that goods. It is humane, a human that always do mistake, a tales that begin but should end. A story of couple that may end but the life must goes as times by, it is very realistic and humane for me. A visual that represent the most about CELEBRATION OF LOVE and the song.

We set a 3 stage of love, SPRING (Blue) - SUMMER (Green) - FALL (Red). Each stages represent the mood of story.